The problem
The traditional reseller model is outdated
It was built for big-name corporates. For a growing media or adtech company entering the region, it is slow, rigid and ineffective.
One playbook for everyone
The same pitch, process and rate card, whatever the product, whatever the buyer.
You're one product of many
Large rep houses carry long portfolios. A newer partner competes for attention and rarely gets it.
Built around big contracts
Long terms and large minimums suit established corporates, not a company testing a new market.
The alternative is a big hire
A full-time country team means salary, visas and notice periods before you know the market will pay.
Our approach
Bespoke by design. Built around each partner.
Launch
A market-entry plan shaped to your product, your buyers and your budget, then executed with you on the ground.
Lead
Fractional senior roles that give you local experience from day one, without the long-term financial commitment.
Expand
Once the Middle East is working, growth support into wider EMEA and APAC with the same hands-on model.
Who we work with
Global media and adtech companies
Adtech platforms
- SSPs, DSPs and curation platforms
- Contextual and attention technology
- Measurement, verification and data
- Retail and commerce media tech
Media owners
- Streaming, CTV and digital audio
- Premium publishers and editorial titles
- Creator and social video platforms
- Digital out-of-home and gaming
We choose partners carefully. We take on a small number at a time, and only those with real audiences and brand-safe environments, so each one gets our full attention.
Services
Pick what your launch needs
Take one service or combine several. Each engagement is scoped around you.
Market entry strategy
Which markets first, sizing, local pricing, positioning and the pitch.
Commercial representation
Selling to agency groups, trading desks and direct brands, under your name.
Fractional leadership
A part-time country manager, head of sales or partnerships lead with local experience.
Programmatic consulting
Moving from IO-based direct sales to programmatic: strategy, deal types, SSP partners and pricing.
Partnerships and JBPs
Joint business plans with agencies, telcos, retailers and platforms.
Launch marketing
Industry events, roundtables, PR and editorial to make your name known fast.
Fractional roles
Local experience, without the long-term commitment
When you first enter the region, you need someone who already knows the agencies, the brands and how deals get done here. You rarely need them full-time on day one.
A fractional leader gives you that senior local presence for a set number of days a month, and scales up or hands over as the market grows.
- Senior local network from the first week
- No salary, visa or notice-period exposure
- Flexible terms that grow with revenue
- A clean handover when you hire full-time
- Country managerOwns the launch, the plan and the local relationships.
- Head of salesBuilds pipeline with agency groups and direct brands.
- Partnerships leadOpens telco, retail, platform and publisher partnerships.
- Programmatic leadSets up programmatic deals, partners and pricing.
A typical first 90 days
Shaped to you, but roughly this
- Days 1–30
Localise
- Market sizing and priorities
- Local pricing and pitch
- Target list of agencies and brands
- Days 31–60
Open doors
- Meetings with agency groups and C-suite
- Launch event or roundtable
- First test campaigns
- Days 61–90
Close and scale
- First signed deals
- A local case study
- Year-one plan, and next markets
The difference
Three ways to enter the region
| Factor | Traditional reseller | Full-time hire | Ad Expanse |
|---|---|---|---|
| Approach | Standard playbook | Depends on one person | Built around your product |
| Your share of attention | One product of many | Full, once hired and ramped | Dedicated senior focus |
| Commitment | Long terms and minimums | Salary, visa, notice periods | Flexible, fractional or results-linked |
| Local network | The rep house's | Whatever they bring | Agency and C-suite network on day one |
| Room to grow | Fixed scope | One market per hire | Middle East first, then EMEA and APAC |
Markets
Middle East first, with room to grow
Based in Dubai, we launch you across the Gulf and wider region, then support your growth into EMEA and APAC.
Middle East
MENA $8.4B · +7%- UAE · HQ
- Saudi Arabia
- Qatar
- Kuwait
- Bahrain
- Oman
- Jordan
- Egypt
Streaming TV ads up 38.3% and commerce media up 22.2% in 2026.
EMEA
- UK
- Europe
- Africa
Extending what works in the Middle East to neighbouring markets.
APAC
$276B · +5.3%- India
- Pakistan
- Southeast Asia
India is the fastest-growing major market, at +9.3% in 2026.
About
Led by an operator who has launched markets before
Ad Expanse is founded and led by Dalbir Gill, a digital advertising leader based in Dubai.
Spotify
Launched programmatic audio and video in market. Built the brand go-to-market and closed $1M+ partnerships with Adidas, Coca-Cola, Nike, HSBC, Dell and KFC.
Seedtag
Launched new markets end to end: hiring, business development and go-to-market.
Yahoo and SmartFrame
Senior commercial roles across publisher and adtech businesses.
Middle East network
C-suite relationships at direct brands including e&, Majid Al Futtaim, Dubai Tourism and Abu Dhabi Tourism.
Joint business plans delivered in the region with Etisalat and Amazon.
Strong ties across the media agency groups.
Let's talk
Launch in the Middle East, your way.
Tell us about your product and where you want to grow. We'll come back with an honest view on demand, pricing and the right way in for you.
Port Saeed, Dubai, UAE